| 2005年8月清洁用品类电视频道广告投放前十位品牌情况 |
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| 排名 |
品牌名称 |
广告费用（万元） |
占总费用% |
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| 1 |
立白 |
9,551.46 |
33.34% |
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| 2 |
汰渍 |
8,230.49 |
28.73% |
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| 3 |
奥妙 |
4,594.54 |
16.04% |
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| 4 |
碧浪 |
1,553.39 |
5.42% |
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| 5 |
威露士 |
762.56 |
2.66% |
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| 6 |
奇强 |
718.02 |
2.51% |
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| 7 |
花王洁霸 |
320.93 |
1.12% |
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| 8 |
雕牌 |
310.67 |
1.08% |
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| 9 |
奥奇丽 |
278.11 |
0.97% |
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| 10 |
威猛先生 |
258.93 |
0.90% |
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其他清洁用品类品牌 |
2,068.19 |
7.22% |
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| 2005年8月化妆品类电视频道广告投放前十位品牌情况 |
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| 排名 |
品牌名称 |
广告费用（万元） |
占总费用% |
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| 1 |
玉兰油 |
32,817.77 |
32.84% |
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| 2 |
旁氏 |
12,177.72 |
12.18% |
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| 3 |
麦丝佛陀 |
3,710.44 |
3.71% |
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| 4 |
联邦 |
3,276.43 |
3.28% |
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| 5 |
欧莱雅 |
3,056.68 |
3.06% |
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| 6 |
迪豆 |
2,998.78 |
3.00% |
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| 7 |
雅倩佳雪 |
2,859.36 |
2.86% |
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| 8 |
大宝 |
2,240.46 |
2.24% |
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| 9 |
姗拉娜 |
1,842.93 |
1.84% |
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| 10 |
满婷 |
1,701.41 |
1.70% |
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其他化妆品类品牌 |
33,263.19 |
33.28% |
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| 评述分析： |
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| 清洁用品：依然是三足鼎立态势，广告声量主要被汰渍、立白、雕牌三大品牌瓜分。三个品牌广告量占了总广告量的近80%。 |
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| 化妆品：玉兰油是广告投放的老大，占了近三分之一的广告声量，形成强大声音壁垒。旁氏占了总广告量的12%，排名第二，投放量也远远多于其他品牌。 | （出处：中国洗涤化妆周报）
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